What The Hell Are You Eating?

Logo Wars: Hardee’s/Carl’s Jr. June 12, 2008

Filed under: Logo Wars — whatthehellareyoueating @ 7:28 pm
Tags: , ,

Technically I’m not all that thrilled with either logo (past or present),

but while searching for different logos on which to make pithy comments I also came across this still from a Hardee’s/Carl’s Jr. commercial,

which made me realize two things. The first is that if you can’t create a synthetic food product that looks good to eat why would I believe you can make something that tastes good out of actual food. Seriously, if the food in your commercial, or print ad, doesn’t look appetizing you are doing your business a disservice. That includes ugly menu shots, have a little pride christ’s sake. The second thing I realized is, of course, Paris Hilton really will put anything into her mouth. (rim shot)

I would also like to add that though they are technically the same restaurant (I use the term loosely), Carl’s Jr. sort of seems like the young uncle that moved out west because he hated the rest of the family while Hardee’s is more of a down home kind of place. Maybe it’s because Hardee’s don’t ever mop their floors and Carl’s Jr. has that pseudo Mexican Green Burrito addition. You’d never see Hardee’s fucking with green burritos. Just Red ones:


4 Responses to “Logo Wars: Hardee’s/Carl’s Jr.”

  1. Leigh Says:

    Actually, I remember the Hardee’s of yore, with the blocky orange sign and the delicious (DELICIOUS) peach milkshakes. It took much convincing for me to believe that the stupid Carl’s Jr. ripoff signs were for the same restaurant I recalled from my childhood in North Carolina. Their menu also changed radically–and sadly–when Carl’s bought them out. Change is not always the same as progress.

  2. whatthehellareyoueating Says:

    Nice, I forgot about that old logo, it’s NASCAR-esque. Perhaps Leigh can confirm this for me, Hardee’s had the best biscuits. They also served fried chicken that was better than most, but still not very good.

  3. Mittens Says:

    The Whataburger in Barrio Hollywood was a Hardee’s back when I was a kid. I remember getting Dukes of Hazzard toys in the kids meal. They also served their sodas with crushed ice instead of cubes.

    I also remember that sometimes at the Jack in the Box across the street there would be a guy outside in a Jack in the Box costume, scaring the shit out of little kids by just existing. This was before Jack in the Box tried to go for the wanna-be yuppie market and started serving things in pitas (in BHW?).

    And, come to think of it, back then there used to be a Sambo’s (marginally less racist than the Coon Chicken Inn), a Hobo Joe’s and some real deal Bob’s Big Boys in town.

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