What The Hell Are You Eating?

Logo Wars: Hardee’s/Carl’s Jr. June 12, 2008

Filed under: Logo Wars — whatthehellareyoueating @ 7:28 pm
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Technically I’m not all that thrilled with either logo (past or present),

but while searching for different logos on which to make pithy comments I also came across this still from a Hardee’s/Carl’s Jr. commercial,

which made me realize two things. The first is that if you can’t create a synthetic food product that looks good to eat why would I believe you can make something that tastes good out of actual food. Seriously, if the food in your commercial, or print ad, doesn’t look appetizing you are doing your business a disservice. That includes ugly menu shots, have a little pride christ’s sake. The second thing I realized is, of course, Paris Hilton really will put anything into her mouth. (rim shot)

I would also like to add that though they are technically the same restaurant (I use the term loosely), Carl’s Jr. sort of seems like the young uncle that moved out west because he hated the rest of the family while Hardee’s is more of a down home kind of place. Maybe it’s because Hardee’s don’t ever mop their floors and Carl’s Jr. has that pseudo Mexican Green Burrito addition. You’d never see Hardee’s fucking with green burritos. Just Red ones:

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